The big wigs at Calvin Klein weren’t surprised when their new television ad for Secret Obsession perfume, featuring Eva Mendes and bit of her nipple, was banned from U.S. television. They say the ad will play in Europe just fine thank you, and they intend on reaching the U.S. market through their website and print ads.
But the Creative Director for the ad is not quite as understanding as the suits. Fabien Baron was forced to create an alternate toned-down version of the campaign that will still only be aired after 9:00pm. Fabien was not amused.
“You must be kidding me. This country really needs a new president — this country is so messed up,” said Baron. “It’s such a joke and it’s quite upsetting, frankly, how hypocritical this country has become. It’s OK for children to see people killed by guns? Spreading a little love right now would be a good idea.
“She is being a little sexy, but they are not provocative,” added Baron. “They are really well done. The spot is really beautiful — I really can’t believe this is happening.…I don’t know what else to say.”
Uh…welcome to America dude. We don’t do nipples on network television. Someone tell him to Google “Janet Jackson nipple Superbowl.”