This news is so new and fresh that the beer I’m going to tell you about doesn’t even have a name yet. Drinks Americas Holdings Ltd. announced that they will be teaming up with Kid Rock to develop and market a premium domestic beer.

“Kid Rock is a reflection of great American rock-and-roll music and the American spirit, and we think we can create a beer in that same image. … There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created”

DAH is currently in the process of “interviewing” breweries and working with the Kid to “make sure every aspect of the beer and the marketing support is as exciting as everything else Kid Rock does”. Look for lots of “good ol’ boy” commercials with more girls in Daisy Dukes than you can shake a giant redneck belt buckle at. With a shotgun or deer stand thrown in for good measure. They should be done by next Spring. Just in time for fishin’!

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Finally! A celebrity with some sense. I’ve wondered to myself for years why politicians think it’s a good thing to get a celebrity endorsement. I mean really, when Heidi Montag backed John McCain did that send you running to register as Republican? Did Scarlett Johannson’s claim to be receiving personal emails from Barack Obama make you think he could change the world?

He tells CMT Insider, “I truly believe that people like myself, who are in a position of entertainers in the limelight, should keep their mouth shut on politics. Because at the end of the day, I’m good at writing songs and singing. What I’m not educated in is the field of political science. And so for me to be sharing my views and influencing people of who I think they should be voting for … I think would be very irresponsible on my part.”

Preach it Brother Kid! It would not only be irresponsible on his part to influence his fans; it would be utterly ridiculous and stupid for someone to follow a celebrity to the voting poles.

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Kid Rock has been sentenced for administering a good old Southern beat down on a man enjoying a late night meal at an Atlanta Waffle House last fall. The Kid pled no-contest on one count of simple battery and in exchange the judge handed down a sentence of one year on probation, six hours of anger-management counseling, 80 hours of community service and was ordered to pay a $1,000 fine.

What the Southern Fried shananigans below.

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