Pete Wentz and Rumer Willis Sell Out To OP and Walmart
Posted On: April 30, 2008
Walmart has finally figured out to get the ‘cool kids’ on their side. In a play to reach the young Abercrombie crowd, Walmart has hooked up with Ocean Pacific (OP) is has no doubt paid serious money to get the hippest names in young Hollywood to promote the their new 2008 summer line.
The concept of the campaign is “OPen Road” and celebrates Op’s historical open road California lifestyle, which the brand has represented since the original launch in 1972. The campaign will continue to follow the Op cast as they head into fall with a back to school campaign that will debut in August.
The campaign has a classic Op feel with the celebrities hanging out at the beach, at a ghost-town ranch and hitting the “OPen Road” in a vintage VW bus. Bringing back Op’s signature heritage pieces from the 70s, but with a younger, hipper flair, the seven celebrities showcase the collection in a variety of upbeat, light-hearted scenes.
You can see lots of videos and more pictures of the cool kids at OP.com.
