19 year-old British wild-child Peaches Geldof has taken over for Kate Moss as the face for Agent Provocateur. Peaches and Daisy Lowe (Mark Ronson’s girlfriend) are seen here posing for the brand’s “Season of the Witch” campaign. Peaches will also be prominently featured throughout the winter campaign.

A source at the firm said: “She’s hot, young and of the moment. She’s got an edginess about her and we like the face of the firm to have that hint of danger. We’ve no doubt she’ll be a huge success.”

This is just one of the many decisions that Peaches had made lately that her father, Sir Bob Geldof, is not happy about. Party-girl Peaches recently moved to the U.S. to study at NYU but has spent the bulk of her time making headlines. Most recently with her quickie Las Vegas wedding to musician Max Drummey. As any clever teenager would do, she didn’t tell her daddy about it until it was too late for him to fly over the pond and kick that boys ass and stop the wedding.

Have any of your parents ever told you that ‘one day when you have kids you’ll understand‘ or the ever popular ‘I hope you have kids that act just like you‘? This is a shining example of that coming to pass. Bob was the lead singer of the British 70’s punk band The Boomtown Rats. He and Peaches mother, Paula Yates had many sex-drugs-and-rock-and-roll adventures before their divorce and her drug overdose in 2000.

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