Matthew McConaughey has decided to turn his love of the beach into some cold hard cash. Impending fatherhood is turning the fun-loving, bare-chested, hippie beach bum into quite the provider.

Matt’s new line of hipster flip flops, swim trunks and all things boho beach cool is sure to be a success. We can’t imagine that there is anyone more qualified to design beachwear than the sun-lovin’ Matt. This groovy new beachwear will be added to Matt’s current t-shirt line j.k.living (just keep living). You won’t be able to check out dude’s design skillz on his website  matthewmcconaughey.com until this summer ….but you can check out Matt’s beautiful abs right here right now!

Matthew McConaughey Launches New Beachwear Line