Life in the fab line takes cake and Kimora Lee Simmons has decided to go the route of the department store discount line for some extra cash. Kimora’s new line will be called Fabulosity and will debut in J.C. Penney stores in July. Oh good, just in time to see tons of tweens with some ghetto fab logo all over their backsides.

Inspired by the glamorous lifestyle of former runway model Kimora Lee Simmons, Fabulosity embodies a lifestyle of confidence, beauty and fashion sense, all at a smart price. Renowned for pioneering the introduction of glamour and feminine appeal to the urban brand category, Simmons has created a new line for JCPenney, which combines the two worlds she knows best — high fashion and hip hop. Fabulosity will be merchandised at JCPenney as an urban lifestyle offering in Juniors with a complete sportswear line featuring tees, knit tops and sweaters, jeans, skirts and dresses, as well as hoodies, jackets and outerwear. The collection will be offered at JCPenney’s best pricing tier and will range from $29 to $108.

kimora lee simmons

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