This news is so new and fresh that the beer I’m going to tell you about doesn’t even have a name yet. Drinks Americas Holdings Ltd. announced that they will be teaming up with Kid Rock to develop and market a premium domestic beer.

“Kid Rock is a reflection of great American rock-and-roll music and the American spirit, and we think we can create a beer in that same image. … There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created”

DAH is currently in the process of “interviewing” breweries and working with the Kid to “make sure every aspect of the beer and the marketing support is as exciting as everything else Kid Rock does”. Look for lots of “good ol’ boy” commercials with more girls in Daisy Dukes than you can shake a giant redneck belt buckle at. With a shotgun or deer stand thrown in for good measure. They should be done by next Spring. Just in time for fishin’!

Kid Rock New Face Of Premium Beer

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