It’s a cruel cruel fake fake world kids. Word on the street is that Kate Hudson and Owen Wilson only pretended to rekindle their romance because the Butterscotch Stallion wasn’t up to doing press junkets for his new comedy Drillbit Taylor.

Wilson couldn’t do any publicity for “Drillbit,” thanks to his recent, well-publicized reported suicide attempt, so something had to take the place of junket interviews and trading smarmy quips with David Letterman. A briefly revived romance rumor, along with “exclusive” pictures and breathless observations on movie blogs, must have seemed like a good idea.

It didn’t work. Sadly the comedy from the Judd Apatow gang only grossed $10 million it’s opening weekend even though it was in the widest release possible; more than 3,000 theaters.

Kate Hudson & Owen Wilson Relationship Calculated For Movie Opening

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