Gwyneth Paltrow is a younger/hipper/newer/greener Martha Stewart. (I know Rachel Ray or Katie Brown would be closer in age and make more sense…but Gwyn could never been compared to glutinous Rachel Ray and Katie Brown is just too freakin’ perky)

Gwyneth’s new website, GOOP, is the latest brand expansion in a recent Paltrow-blitz on the public. Now in addition to her PBS culinary show with Mario Batali, Spain…On the Road Again, and her collaboration with celebrity trainer Tracy Anderson on a series of fitness DVD’s, you can get life coaching from Gwyn on line.

She writes, “I love to travel, to cook, to eat, to take care of my body and mind, to work hard. I love being a mother who has to overcome my bad qualities to be a good mother. I love being in spaces that are clean and nice.” Her life lessons include, “Cook a meal for someone you love. Pause before reacting. Clean out your space. Read something beautiful. Treat yourself to something. Go to a city you’ve never been to. Learn something new. Don’t be lazy. Workout and stick with it.”

I guess the newer and more chipper Gwyn has definitley gotten over ther PPD and she is ready for the world to perfect. Her messege may be a bit more mellow and meditative, but it’s still very Martha. Hurry on over to GOOP and sign up for the newsletter and get lots of zen-like Gwyn stuff sent straight to your inbox.

gwyneth goop

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