It’s not haute couture or Harajuku but Gwen Stefani is going to be bringing the cool to the W Hotels bar staff. L.A.M.B. and W Hotel will be announcing that Gwen will be designing the hip new uniforms for the bar staff - short washable jersey dresses - and they will rockin’ them as soon as December of this year.

If you are curious as to how the uber-cool Gwen ended up designing hotel uniforms, it happened, as so many wonderful things do, at New York Fashion Week. The Stefani/W Hotel partnership grew out of the luxury hotelier’s sponsorship of a Fashion Week lounge where celebs can escape from the hoi polloi and the flashbulbs.

“Gwen Stefani was in our lounge last season, and through that relationship she’s doing uniforms for the [Rande] Gerber bars located in W Hotels,” said Jenni Benzaquen, director of public relations for W Hotels, who declined to discuss terms of the deal.”

Don’t worry L.A.M.B. lovers, this venture won’t hurt Gwen’s street cred. Michael Kors has already designed mix and match separates for other W employees. If you gotta wear uniforms to work, it’s better that they are designed by MK or Gwen than Uniform-World or Scrubs R Us.

Source