Eva Mendes will unveil her poster for PETA’s “Fur?I’d Rather Go Naked” campaign Thursday on the celeb packed Robertson Boulevard, just down the street from Lindsay Lohan’s favorite place the Ivy restaurant. Eva says although she is proud of her work with PETA and that her ad is “very tasteful”, she is still a bit nervous to be plastered naked all over L.A.

“I’m not going to lie. It will probably be weird when I see it. It’s going to be like, ‘Oh, wow, there it is. I’m not trying change people’s minds or tell them what I think is right. I just want people to think about it, question it. It’s about awareness.”

This must be the most brilliant activist campaign ever. Nothing like a gorgeous naked female body to make you rethink your philosophy on animal cruelty.

eva mendes peta ad