Can you believe it’s been 18 years since that first Madonna Rock the Vote public service announcement? Well it has, and now it’s time for this generations pop stars to do their civic duty. New mom Christina Aguilera is kicking off this years new campaign, but instead of wearing the flag herself she has it gently draped around her baby boy Max Liron Bratman.

In the new broadcast ad, set to debut later this summer, Aguilera sings a lullaby of “America the Beautiful” to her son, who was born in January. The Grammy winner said she didn’t think twice about putting her son in the spot because it’s “inevitable that he will be subjected to some amount of press,” so it might as well be channeled into a good cause.

xtina max flag

“This election in particular is such an exciting and historical one, and so I was proud to have my son and I stand together for such a powerful moment and message in time,” the 27-year-old star said.